Social Posting Times

Social Posting Times We all want to know what the best time to post a social media update is, but the answer isn’t always straightforward. With differing algorithms for different social media sites, various time zones to contend with, and different audiences, is there really a universal “best time” to post? I’ll dig into data…

Insights for Video Marketing Success

Insights for Video Marketing Success Lights, camera, video. If there is one thing all brands and marketers should be doing regardless of size, budget, audience, industry, country or social network – it’s video marketing. For one, Facebook’s Nicola Mendelsohn predicts that their content will “probably” be “all video” by 2021 and Cisco reports 82 percent of all consumer internet…

Google My Business

Google My Business Google has changed the length of posts published via Google My Business to 1,500 characters. Previously, the length of Google My Business posts was based on words, not characters. Google used to require a minimum of 100 words per post, up to a maximum of 300 words. Now there is apparently no…

Images Can Boost Rankings

Images Can Boost Rankings Using lightweight images strategically is important for mobile websites. Yet astonishingly, WordPress sites are using 4.8% more images by kilobytes in 2018 than in 2017. Here are seven ways to improve your SEO by reducing image size and using those images in a meaningful way that may help your search rankings.…