Running a website isn’t easy, even less so when you’re at the head of your own freelance design business. Along with your creative work, you’re expected to juggle your own site as well as your clients’ needs. Whether you’re alone or have a team behind you, it can get overwhelming. Constant technical disruptions, falling visitor…
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Tips: How to Setup Google Tag Manager for WordPress Google Tag Manager is such a powerful tool that I was appalled by the lack of information when researching this post. Well, not exactly a “lack of information” per se, but the apparent inability by the few posts available to explain what Google Tag Manager is…
The WordPress platform is used by individuals and organizations across the globe for hosting dynamic web content. You may not even realize it, but a large portion of popular blogs, news sites, and blogs run on WordPress. This popular CMS (content management system provides a framework for working with text, images, and video. How popular…
Are you excited to use the new WordPress Gutenberg editor? Officially launched with WordPress 5.0, Gutenberg is the new default content editor for WordPress that allows you create visually stunning content using blocks. The challenge is that some themes and plugins may not properly support Gutenberg, so updating your website can cause unexpected issues. In this article,…
Great New 2019 Web Design Trends It’s hard to believe, but 2019 means we’re heading into the final chapter of the decade. The internet has grown and changed a lot in the past ten years: we’ve seen the reign of mobile, the introduction of AR, VR, AI, AMP and many other acronyms. As exciting as…
Why Content Scoring Is the Key to Content Marketing Success Seeing as content marketing generates more leads than traditional marketing while costing less, it’s no surprise that companies are creating content. But how are these organizations able to determine the ROI of their content marketing efforts? Although standard content marketing metrics can give your team a better…
Holiday Marketing Tips For Your Website The bright and cheery season is finally here! String up the twinkling lights, bust out your ugliest sweater, and get to work decking out your website. via GIPHY Wait? Work during the holidays?! Yeah, I do sound like the Grinch right now. But getting festive for Festivus (and all the…
Analyze Audience Performance with Google Analytics Audiences play an integral role in most paid media strategies. The ability to create targeted audiences based on key indicators makes for a great way to hone in on warm audiences. Audiences also act as a connector across campaigns and even channels, allowing advertisers to coordinate messaging and content…
The Worst Mistakes Freelance WordPress Designers Make You hate making mistakes, even if it is inevitable. And at times, making mistakes is good since it is an opportunity to learn and improve. But if you keep making the same mistakes as any other freelance WordPress designer, you end up leaving a lot of money on…