Why Content Scoring Is the Key to Content Marketing Success Seeing as content marketing generates more leads than traditional marketing while costing less, it’s no surprise that companies are creating content. But how are these organizations able to determine the ROI of their content marketing efforts? Although standard content marketing metrics can give your team a better…
Holiday Marketing Tips For Your Website The bright and cheery season is finally here! String up the twinkling lights, bust out your ugliest sweater, and get to work decking out your website. via GIPHY Wait? Work during the holidays?! Yeah, I do sound like the Grinch right now. But getting festive for Festivus (and all the…
Analyze Audience Performance with Google Analytics Audiences play an integral role in most paid media strategies. The ability to create targeted audiences based on key indicators makes for a great way to hone in on warm audiences. Audiences also act as a connector across campaigns and even channels, allowing advertisers to coordinate messaging and content…
The Worst Mistakes Freelance WordPress Designers Make You hate making mistakes, even if it is inevitable. And at times, making mistakes is good since it is an opportunity to learn and improve. But if you keep making the same mistakes as any other freelance WordPress designer, you end up leaving a lot of money on…
WordPress Attacks and How to Stop Them WordPress has been one of the leading content management systems (CMS) for more than a decade. Many of the internet’s largest blogs, as well as plenty of small, individual sites, run on the WordPress framework for publishing text, image, and video content to the world wide web. A…
Keep Your WordPress Website Off Google’s Blacklist Do you notice a sudden dip in traffic to your website? Weird advertisements for shady products that flash on your pages? If you’re nodding in agreement, it’s possible that your webpages are missing from Google’s index. To put it simply, Google maybe blacklisting your site, because it considers…
Host a Podcast with WordPress Using PowerPress Are you looking to host a podcast with WordPress? If that’s a resounding yes, you’ll definitely love this post. Today, we show you exactly how to create a successful podcast on your WordPress site using a nifty plugin known as PowerPress. Why PowerPress? Well, the plugin ships with…
PayPal Alternatives to Power Your Ecommerce Site Looking for PayPal alternatives? With more than 16 million merchant accounts and a staggering 65 percentmarket share, PayPal has long dominated the payment processing industry. Still, there is a host of competitors worth exploring. When it comes to identifying a payment procession solution that’s right your business, consider the…
How To Optimize Images For WordPress People on the web don’t have much time to consume data – because there’s so much of the latter. There’s so much data that we simply don’t have the time to read it all! As a content curator for the modern web, your task is to maximize throughput. The more…
Optimize Your Site for Lead Generation Leads are one of the most vital aspects of any business. Without leads you aren’t going to get new customers, and without new customers your business likely won’t last too long. That’s why businesses place such a large emphasis on not only new lead generation, but converting them into…